Hi! I’m Serena, a San Francisco-based UI/UX designer with a passion for creating immersive and user-friendly digital experiences.

With a keen eye for detail and a deep understanding of user behavior, I strive to enhance the overall user experience by putting human beings at the heart of my design process.

I carefully work to simplify complex problems into thoughtful and effective solutions. My approach blends creativity and functionality for visually appealing, seamless projects. I prioritize simplicity and clarity to captivate users and guide them effortlessly through the digital experience, ensuring natural and intuitive interactions.

When I’m not designing, you can find me sipping a Philz coffee ☕️ or watching a Bay Area sports game 🏈.